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The Story of the Horsebit 1955

As one of Gucci‘s iconic elements, the Horsebit draws inspiration from the equestrian world. Since the 1950s, Gucci has used the Horsebit on bags. This symbol, a core tool in horseback riding, fixes the horse’s mouth with a bit, allowing the rider to guide the horse by holding the reins. Given that one of Gucci’s original main businesses was creating equestrian accessories for European royalty, it’s clear why the Horsebit 1955 has always been highly valued.

The Horsebit is not just a clear “status symbol” representing high society’s taste; its smart design also reflects the elegance of horseback riding, embodying Gucci’s unique brand aesthetics. Today, the Horsebit 1955 has grown into a large family with many styles and sizes. Its high aesthetics, versatility, and practicality make it a well-rounded favorite. Many fashionable celebrities and models carry it, and it frequently appears in street style photos. In the latest Qixi Festival campaign, Gucci showcased new Horsebit 1955 models, featuring the Angora Red that has been a hit since its runway debut. This combination exudes a luxurious yet casually rebellious vibe.

The structured flap bag design is very elegant, but the bag’s contours are more rounded and refined, with soft curves that align with the timeless style of classic bags. The Angora Red is eye-catching yet understated, enhancing the elegant and smart look of the Horsebit hardware. This all-leather version is made from luxurious “ARABELLA” leather, crafted from French calfskin. It feels incredibly soft, like chiffon cake, yet it’s durable. The leather has a natural sheen and looks very textured up close.

Another version features Angora Red leather trimming on the edges, with the iconic double G logo from the 1970s in the center. Many people think this bag resembles the GG Supreme in terms of color and trim, but a closer look reveals significant material differences. The GG Supreme has a more linen-like texture with darker tones, giving it a vintage feel. The new version uses GG Emblem fabric, which is brighter and has a unique texture created using rotary intaglio printing technology. It feels like real leather, soft and delicate. This version also uses “DUOMO LUX” French calfskin, which is soft yet resilient, symbolizing enduring love.

The hardware feels substantial and weighty, showing attention to detail. These bags are versatile for different occasions, with various materials and styles available. The Horsebit 1955 series includes many of Gucci’s classic popular styles. So, which one should you choose?